Monumental Sports & Entertainment (MSE) announced on Friday that although they entered a new partnership with MedStar which resulted in a name change to Kettler Capitals IcePlex (KCI) – they are still working with their old friends, developers KETTLER. KCI is now known as MedStar Capitals IcePlex and expands on a long-standing relationship they have with Monumental.
KETTLER will now fill a gap in Capital One Arena with the naming of the club 200 level to KETTLER Loft. Capital One has already begun a huge renovation project which improves the PWC Club on the second level as well as replacing seats and boosts the overall fan experience.
What will this mean to you the Caps fan come October? Probably not much more than a few more signs upstairs. This is more of a Friends-helping-Friends financial management deal that is good for both sides.
From the press release:
Other elements to the agreement include brand integration during Washington Capitals and Wizards games as well as an integrative radio partnership, digital billboard advertising opportunities, and exciting experiential opportunities for KETTLER partners and apartment residents.
The move will enable KETTLER to reach a broad demographic of people who attend Capitals hockey games, Wizards and Mystics basketball games, and arena football games with the Washington Valor and Baltimore Brigade, along with all other concerts, sports and entertainment events at the arena. The main escalators in the arena at the second-level loft, for example, will carry KETTLER branding and its familiar tagline: “Inspiration. From the Ground Up.”